SARAH
SENIOR MANAGER OF CONCEPT, COLOR, PRINT, AND GRAPHIC DESIGN IN LOS ANGELES WITH AN EXTENSIVE AND PROVEN TRACK RECORD OF BRAND AND SALES GROWTH. CURRENTLY FOCUSED ON ELEVATING COLOR EXPRESSION USING A SUITE OF AI MODELS: MIDJOURNEY, RASPBERRY AI, FERMAT, NANO-BANANA, NEW ARC, AND CHATGPT
VANDERLAAN
PHILOSOPHY
Color is the first language of design — before texture or silhouette — the most immediate and instinctive form of communication between brand and consumer. A powerful language and a intentional color strategy are essential to distinguish between ordinary and iconic. Through color, stories gain depth, emotion becomes tangible, and identity takes shape. It’s color that transforms patterns into prints, products into experiences, and brands into something instantly recognizable.
ABOUT SARAHSarah VanderLaan is a Senior Manager of Design: Color, Print, Graphics, and Concept in Los Angeles, California. She has been working in trend and color since 2012 and has experience within the Conceptual and Technical color worlds. Establishing color design departments from Alo to Aritzia, Sarah blends creativity and design with a fundamental understanding of business strategy.
Sarah has been featured on WGSN and has been been celebrated by the City of Los Angeles for her contributions to West Coast fashion.